Inside DRIVE: How the AFL is building its next generation of Football Leaders
Leadership and culture sit at the heart of every high-performing sporting organisation. In an environment as complex and scrutinised as elite Australian Rules Football, the quality of leadership off the field can be just as influential as performance on the field. Club CEOs and General Managers of Football operate in an environment where decisions are […]
Andrew Demetriou Appointed Chair of Sports Advisory Partners Australia
Sports Advisory Partners Australia (SAPA) is pleased to announce the appointment of Andrew Demetriou as independent Chair of its Board. Demetriou, one of Australia’s most distinguished leaders in sports administration, served as Chief Executive Officer of the AFL from 2003 to 2014. During his tenure, the AFL experienced unprecedented popularity, commercial growth, and national expansion, […]
Meet the Team: Anthony Trainor
At SAPA, our people are the heart of our work. Every team member brings a unique story, a deep connection to sport, and a shared commitment to strengthening the sporting landscape. We sat down with our General Manager of Commercial, Marketing & Operations, Anthony Trainor, to talk about his journey, what drives him, and his advice […]
Meet the team: Christina Tran
What made you want to pursue a career in sport? Sport has always been an important part of my life, beginning with netball in primary school. Being part of a team gave me both a strong social connection and a healthy competitive outlet, which I really valued. As life progressed through school and university, sport […]
Meet the Team: Sam Chadwick
At Sports Advisory Partners Australia, our strength lies in the diverse expertise and unwavering passion of our team. Each member brings a unique perspective, contributing to our holistic approach in delivering game-changing results for sporting organisations and stakeholders. Our ‘Meet the Team’ series offers an inside look at the people who embody our values and […]
Top 5 Learnings from the 2025 Diversity & Inclusion in Sport Forum
A few weeks ago our very own Indigo Ryan had the privilege of attending the 2025 DISA Forum: Belonging in Sport – a powerful event that brought together leaders, athletes, and advocates committed to making sport truly inclusive. Indi’s top 5 takeaways from the conference were: 1) Belonging isn’t a ‘nice to have’ – it’s a necessity Keynote […]
Meet the team: Ian Prendergast
At Sports Advisory Partners Australia, our strength lies in the diverse expertise and unwavering passion of our team. Each member brings a unique perspective, contributing to our holistic approach in delivering game-changing results for sporting organisations and stakeholders. Our ‘Meet the Team’ series offers an inside look at the people who embody our values and […]
Why We Started Sports Advisory Partners Australia
The formation of SAPA Keeping up with the rapid pace of sport and ever-increasing governance and operational demands has been a perennial problem for the boards, executives and administrators of sporting organisations. Having had the privilege of working at all levels of sport for decades, our team identified a need within the industry for a […]