Expert advice and thoughtful strategy for sports and sports people
We’re an Australian full-service sports advisory firm.
Having had the privilege of working at all levels of sport for decades, our team identified a need within the industry for a full-service sports advisory business that provides practical, commercial and enduring support.
We’re an Australian full-service sports advisory firm.
Having had the privilege of working at all levels of sport for decades, our team identified a need within the industry for a full-service sports advisory business that provides practical, commercial and enduring support.
Our services
Providing quality, meaningful and useful support that enables stakeholders and sports to realise their potential.
Having worked at all levels of sport for decades, our team provides practical, commercial and enduring support across four connected practices.
Get in touchStrategy & Commercial
- Strategic Planning & Facilitation
- Strategic & Operational Reviews
- Organisation & System Alignment
- Commercial & Media Rights Strategic Advisory
- Investor Strategic Advisory & Valuation
- Marketing & Communications
- Digital Marketing & Social Media
- Stakeholder Engagement & Alignment
- Strategic Influence & Advocacy
Legal & Integrity
- Media & Sponsorship Rights
- Commercial Contracting
- Licensing, Merchandising & IP
- Governance
- Regulatory & Disciplinary
- Integrity
- Collective Bargaining & Industrial Relations
- Employment
- Data Privacy
People & Leadership
- Executive Search & Recruitment
- Salary Benchmarking
- Leadership Development & Education
- Culture & Team Performance
- Organisational Design & Workforce Planning
- Executive Coaching & Mentoring
- Board Development & Performance
Technology & Innovation
- Tech Strategy & Leadership
- Data, Insights & AI
- Digital Engagement & Experience
- Systems Architecture & Operations
- Security, Risk & Compliance
- Change & Capability
- Major Events Technology
Providing quality, meaningful and useful support that enables stakeholders and sports to realise their potential.
Strategy
Developing a strategy based on expert insights and best practice is foundational to sporting organisations and stakeholders achieving their goals.
Commercialisation
We have the experience and expertise to identify the highest value opportunities and deliver the best commercial and broadcast outcomes.
Governance & Integrity
Our deep knowledge in developing and implementing effective governance and integrity frameworks, and guiding organisations and individuals to safeguard their brand and reputation is unrivalled.
Legal
As a registered legal practice, our tailored expert legal services powered by years of working in sport ensure organisations and individuals can manage their legal needs in a pragmatic and cost-effective manner.
Regulatory
Our experience working in sporting leagues and clubs, combined with our legal expertise, uniquely positions us to provide advice and support on regulatory frameworks, issues and investigations.
Leadership & Culture
Great sporting organisations are powered by exceptional leaders and environments. We work closely with our clients to empower amazing people and cultures.
Advocacy
Leveraging our experience and networks, we enable organisations and individuals to influence positive change in sport and society.
Marketing & Communications
We help sporting organisations enhance their brand through strategic marketing, communications and public relations by delivering integrated solutions, engaging content and impactful campaigns to maximise visibility, understanding and connection.
Recruitment & People Advisory
Via our business SAPA People, we leverage our industry relationships and knowledge to connect sporting organisations with talent, aligning individual skills and aspirations with needs of organisations. Our team has worked in sport, so we understand the requirements of each role intimately.
Some of our Clients
