We’re an Australian full-service sports advisory firm

We know that we have something special to offer.

We’re confident that our advisory services can achieve game changing results for sporting organisations and stakeholders.

1.  We Listen

We lean into the relationship first and foremost to understand your needs and current circumstances. We don’t charge for initial enquiries and ensure we fully identify the challenges and opportunities that we may be able to assist with.

2.  We Plan

Once we have agreed on how SAPA can assist, we will develop a plan in collaboration with you to ensure alignment on objectives and how we will deliver success. This may involve reviewing your existing circumstances and relevant arrangements in detail through our expert team and extensive network of supporters before engaging relevant stakeholders to inform our approach.

3.  We Deliver

Executing is our favourite step as it allows us to demonstrate our passion and skills in delivering positive outcomes to our clients.

Our values we live by

Play with passion

We’re seriously passionate about influencing positive change in sport. Our support is practical, considered and backed by expert industry knowledge.

Take the game on

We are bold and prepared to challenge the status quo, focusing on innovation, continued improvement and achieving game changing results.

Be a team player

We collaborate and care. We build trust by showing our human side, understanding different perspectives and empowering others to be best on ground. We support each other.

Play with integrity

Our commitment to ethical behaviour and inclusion underpins everything we do. We focus on delivering outcomes while protecting and advancing the interests of our teammates, clients and sport.

Enjoy the game

We work with purpose and enjoy ourselves despite the challenges, celebrating our wins along the way.