The Team player you can count on, enabling you to succeed.
Lived experience,
360 vision,
unrivalled network.
360 vision,
unrivalled network.
We’ve worked at all levels of sport – from playing professionally to leading as administrators – our team has deep knowledge and experience. Covering strategic planning, effective governance, advocacy, leadership and assisting organisations score commercial goals.
Along this journey, we have become part of a strong and supportive network of industry contacts. We are personable, reliable, and have the practical know-how to ensure that you win.
Ian’s high-profile background makes him a genuine asset to any sporting organisation. Having worked in every facet of sport at the highest level - as an athlete, an executive and an advocate, Ian’s experience gives him an unrivalled view of the sporting, commercial and legal landscapes.
Sam has worked in high profile roles with national and state sporting organisations at both the elite and community level, as well as senior roles with sports hospitality and gambling companies. His experience in roles across legal, governance, commercial, events and strategy makes him an invaluable adviser to the sports and entertainment industry.
Jordan is an experienced company director, portfolio manager & lawyer with broad commercial experience as an investor, board member and C-Suite executive in leading Australian companies across many sectors. In the sporting landscape, Jordan is a former Chairman of the Central Coast Mariners FC, helping lead the club to two Championships and a Premiership during his tenure.
Anthony is a commercial and marketing leader with expertise in strategic planning, sponsorship strategy, commercial reviews and business operations. With 5 years at MKTG, he supported major rights holders including the AFL and Cricket Australia, and advised major brands on their investment in sport. Anthony also has a background in financial services and brand marketing.
Cassandra brings four years of expertise in Sports Administration, Brand & Social Media Marketing and Talent Management to SAPA. Seamlessly blending her passion for sport with her experience in the sports industry, Cass is a dedicated advocate for all clients and colleagues she works with.
Christina has worked in a mixture of in-house legal roles in sports & entertainment, financial services and media. Her legal experience in the major event sporting space, combined with her upmost passion for sport at all levels means she is able to meet the different needs of her clients and consistently provide high-quality and practical advice.
Indigo is a regulatory compliance professional with experience spanning roles in national law firms, federal government, NFPs and the regulatory technology space. Combining this with her passion for and experience in grassroots sporting organisations, Indigo's advice is practical and robust, with a focus on stakeholder management and strategic outcomes.
Indigo is a regulatory compliance professional with experience spanning roles in national law firms, federal government, NFPs and the regulatory technology space. Combining this with her passion for and experience in grassroots sporting organisations, Indigo's advice is practical and robust, with a focus on stakeholder management and strategic outcomes.
Shannan has over 15+ years’ experience in sports marketing and partnerships at both an agency and brand level. He has negotiated some of the biggest deals in Australian sponsorship and has led and managed multiple large scale sports media agencies. He is hyper connected in the sport, media and entertainment world and has built an enviable stable of clients and relationships in the industry.
