Supercars
Developing Supercars' new strategic vision.
- SAPA assisted in development of a new external Strategic Vision for Supercars.
- The Strategic Vision is underpinned by a detailed internal supplementary report outlining data, key findings and recommendations.
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With more racing, refined racing formats and The Finals now determining the Repco Supercars Champion in the 2025 season, as well as the entry of Toyota in 2026, Supercars are showing they are prepared to do what is required to innovate and drive the sport forward.
SAPA has been working closely with the Supercars Executive Management team and Board to develop a bold new strategic vision that enables the sport to achieve its commercial potential and set it up for long term success.
SAPA has been working closely with the Supercars Executive Management team and Board to develop a bold new strategic vision that enables the sport to achieve its commercial potential and set it up for long term success.
SAPA initially undertook extensive research as well as interviewing and surveying key stakeholders. This enabled us to identify key insights and recommendations which were presented to the Board, who are aligned.
We are now focused on finalising the sport’s new strategic vision, mission and purpose as well as the strategic priorities that will enable the sport to thrive over the next decade.
With more racing, refined racing formats and The Finals now determining the Repco Supercars Champion in the 2025 season, as well as the entry of Toyota in 2026, Supercars are showing they are prepared to do what is required to innovate and drive the sport forward.