Sportsnet Holidays
Assisted in establishing a unique partnership for Sportsnet Holidays.
We are thrilled to have played a key role in establishing a truly unique major partnership between our client Sportsnet Holidays and Sydney Gay & Lesbian Mardi Gras.
SAPA has been working with Sportsnet as a strategic growth partner since February 2024 and one of the areas of growth we identified was to expand into non-sporting events.
Sydney Mardi Gras Packages will offer festivalgoers package options that pair accommodation and local experiences with access to ticketed events taking place in Sydney throughout the festival. In 2025 these events will include Kaftana and Paradiso Pool Parties, Ultra Violet, Taylor Square Takeover, Laugh Out Proud, Mardi Gras Party, Laneway and Sissy Ball.
"From identifying this unique strategic opportunity for Sportsnet to facilitating key partnership discussions key partnership discussions to negotiating the agreements, SAPA’s breadth of expertise and dedication as a true business partner were central to securing these exciting new exclusive rights.”
Dan Cecconi
Sportsnet Holidays CEO