SANFL
Conducted a commercial review for the SANFL.
The SANFL engaged SAPA to conduct a broad review of the SANFL’s commercial structure, with a focus on optimising revenue, maximising ROI for partners, better leveraging key assets, streamlining asset management, and identifying new revenue opportunities.
SAPA undertook this commercial review across five-phases of:
- Discovery
- Asset Audit
- Market Benchmarking and Asset Valuation
- Strategy Development
- Partnership Proposal Optimisation
SAPA’s final report included key insights and 16 targeted recommendations designed to enhance SANFL’s commercial function to ensure long-term commercial sustainability and enable deeper brand engagement across all levels of South Australian football.