The introduction of the Jewels represented an important evolution for professional basketball in Tasmania and created an opportunity to align both teams behind a shared vision, while recognising their individual identities, priorities and stages of development. 

 

SAPA designed and facilitated a collaborative strategic planning process, working closely with the club’s board and executive team. This included reviewing the existing operating environment, facilitating a strategic planning workshop, identifying strategic opportunities and challenges, and translating the insights into a clear and practical framework for implementation.

 

The resulting three-year plan provides a clear roadmap for the JackJumpers and Jewels to achieve its strategic objectives across commercial growth, on-court success, becoming a destination club, depending connection with fans and community impact from 2026/27 to 2028/29.