Australian Professional Leagues
Providing ongoing strategic advice to the APL to drive future growth and sustainability of football.
SAPA is proud to be a trusted adviser to the Australian Professional Leagues (APL) across a broad range of strategic, legal and regulatory issues, including:
- Collective Bargaining Agreement Negotiations
- Commercial Partnership Agreements
- Competition Rules and Regulations
- IP, Licensing and Merchandise
- Club Licensing
- Corporate Governance
- Data and Privacy
- Litigation and Disputes
SAPA works closely with APL’s directors, executives and staff – including regularly working out of the APL’s offices in Sydney and Melbourne – to ensure that our advice and support aligns with thestrategic and operational needs of the A-Leagues. With deep experience in elite sport and football, we’re well placed to support the APL.
We are playing a key role with respect to the A-Leagues Collective Bargaining Agreement negotiations to help ensure that the model achieves the strategic objectives of the APL and clubs.
After a strong A-Leagues Men 2024/25 Season where crowds grew by nearly 10%, SAPA looks forward to playing a vital role in the continued development of the A-Leagues in 2025/26 and beyond.