We’re an Australian full-service sports advisory firm
Lived experience, 360 vision, unrivalled network.
When it comes to sports, we’re match fit. We know what it takes to succeed as a professional athlete, a high performance team or at grass roots level because we've lived those experiences.
From working with strategic executive boards, to delivering mass stakeholder engagement and whole of sport projects. We can call on a broad network to drive success.
Our direct experience in senior leadership positions in sport across strategy, commercial and legal allows our team to deliver practical and holistic support.
We’re confident that our advisory services can achieve game changing results for sporting organisations and stakeholders.
We pride ourselves on being genuine, long-term business partners for our clients. Whether we’re helping build their operational capacity as an extension of their in-house team, becoming trusted advisers on key issues, leading projects to review important areas of their sport or organisation, or assisting in the development of strategic plans, we are committed to their success.
We have walked in the shoes of our clients as CEOs, General Managers and in-house counsel, which enables us to align our interests with them and build trust quickly based on understanding the challenges they are facing and how to effectively navigate the unique sporting landscape.
How we do it.
1. We Listen
We lean into the relationship first and foremost to understand your needs and current circumstances. We don’t charge for initial enquiries and ensure we fully identify the challenges and opportunities that we may be able to assist with.
2. We Plan
Once we have agreed on how SAPA can assist, we will develop a plan in collaboration with you to ensure alignment on objectives and how we will deliver success. This may involve reviewing your existing circumstances and relevant arrangements in detail through our expert team and extensive network of supporters before engaging relevant stakeholders to inform our approach.
3. We Deliver
Executing is our favourite step as it allows us to demonstrate our passion and skills in delivering positive outcomes to our clients.
Our values we live by.