Australian Professional Leagues

Providing ongoing strategic advice to the APL to drive future growth and sustainability of football.

SAPA is proud to be a trusted adviser to the Australian Professional Leagues (APL) across a broad range of strategic, legal and regulatory issues, including: 

  • Collective Bargaining Agreement Negotiations
  • Commercial Partnership Agreements
  • Competition Rules and Regulations
  • IP, Licensing and Merchandise
  • Club Licensing
  • Corporate Governance 
  • Data and Privacy
  • Litigation and Disputes

 

SAPA works closely with APL’s directors, executives and staff – including regularly working out of the APL’s offices in Sydney and Melbourne – to ensure that our advice and support aligns with thestrategic and operational needs of the A-Leagues. With deep experience in elite sport and football, we’re well placed to support the APL.

 

We are playing a key role with respect to the A-Leagues Collective Bargaining Agreement negotiations to help ensure that the model achieves the strategic objectives of the APL and clubs.

 

After a strong A-Leagues Men 2024/25 Season where crowds grew by nearly 10%, SAPA looks forward to playing a vital role in the continued development of the A-Leagues in 2025/26 and beyond.