SANFL
Conducted a commercial review for the SANFL.
The SANFL engaged SAPA to conduct a broad review of the SANFL’s commercial structure, with a focus on optimising revenue, maximising ROI for partners, better leveraging key assets, streamlining asset management, and identifying new revenue opportunities.
SANFL engaged SAPA to conduct a comprehensive review of its commercial structure to address the following core needs:
- Optimising revenue generation and value delivery
- Maximising ROI and retention for existing and future partners
- Leveraging underutilised or undervalued assets
- Streamlining sponsorship management processes
- Identifying new commercial pathways and scalable partnerships
SAPA delivered the project through a rigorous five-phase methodology:
- Discovery & Stakeholder Engagement
- Asset Audit
- Market Benchmarking & Valuation
- Strategy Development
- Partnership Proposal Optimisation
Our comprehensive final report featured 16 targeted and prioritised recommendations. The strategy positioned SANFL for long-term commercial sustainability, stronger brand partnerships, and deeper integration of community, talent, and elite programs within its commercial framework.